Web Analytics
I am a Google Analytics Qualified Individual. At my current job, I oversee the company’s web marketing projects determining ROI and generating reports using Google Analytics and Sharpspring. I have used Google Analytics to track the company’s online advertising on affiliate marketing. I have generated heat maps and ran A/B testing to help web developers achieve a user friendly website.
Paid Search Campaign:
My core strength, I believe, is in Paid Search Advertising. I have more than 6 years’ experience of running PPC ads on Google and Bing Search network. I also had created campaigns on Google Display Network, YouTube, Facebook and Twitter. While working in Sunwing Travels, I used to manage a budget of half a million dollar per month on paid search.
Social Media:
When I started working for Yarnell School, their Social media portfolio contained only Facebook. I have opened and populated their Pinterest and Twitter Account. I have also opened their company page on LinkedIn. I opened two blog sites for them for link building purpose and set up proper tags for their YouTube videos.
Email Marketing:
While working for Yarnell School, I had designed and launched their email campaigns through Mailchimp (you can see some sample of those emails at the portfolio section). I had managed their database of 7,00 students. Later, at BAM, I became familiar with Sharpspring and itrac.
Search Engine Optimization (SEO)
The success of an SEO project requires a really good roadmap and lots of collaboration. In most of the SEO projects, I have managed a team of copy writers, social media persons, graphic designers, web developers and achieved goals as a team.
Document/ Graphic Design
I don’t claim myself a graphic designer, but I have often designed my own documents to save money and to have fun. I have also designed brochures, flyers and invitation cards to help out a friend, to get a free treat, or to get grades at my document-design course! I am familiar with Adobe Photoshop and Illustrator. For designing documents, I have worked mostly with InDesign, Microsoft Publisher and Adobe Frame maker. Though Microsoft word is not considered as desktop publishing software, with office 2010 and 2007, I have done some amazing stuff.
